Author: Pharmacy Alliance Marketing

On 9 November 2020, the Pharmacy Alliance family suffered a terrible loss. It is with heavy hearts that we mourne the passing of Robert (Bob) Reynolds.

The founding father of Pharmacy Alliance, Bob started his career after graduating from Pharmacy College in 1964. Following short stints in Perth and Melbourne as a working pharmacist, he he purchased his first pharmacy in 1968 in Albany, Western Australia, the birthplace of Pharmacy Alliance, to start and establish his pharmacy career.

Bob and wife Elaine became proud parents of Simon and Adam, setting the foundation for a strong pharmacy family. At this time, Bob already had two pharmacies in Albany and Elaine was the retail manager – no ordinary retail manager though. She filled roles as bookkeeper, business manager and mother. Simon loves to tell anyone that will listen the story of how he grew up in a dispensary and that it was inevitable that he would become a pharmacist.

Bob is remembered as an extremely proud and passionate pharmacist. He was a prominent figure at many Pharmacy Alliance member meetings and conferences. He loved meeting like-minded pharmacists and hearing their personal and professional stories and was never shy to offer candid and honest advice. However, his advice was always delivered with kindness, sincerity, compassion, and care.

Everything Bob did and said came from the heart. Apart from his love for his family and the pharmacy industry, he was an avid cricket fan. He loved to watch any form of cricket – whether it was Western Australia or the Australian cricket team – he loved a good chat and debrief about his passions.

Our deepest sympathies and condolences go out to Elaine, Simon, Adam, and the extended Reynolds family.

Should you wish to share a message with the family, please feel free to do so here.

Pharmacy Alliance is committed to let you stay in control of your pharmacy but have all the strength and benefits of group membership.

SmarterPharm Website and Member Portal

We are pleased to announce that we have updated the SmarterPharm website and member portal for program participants. The rejuvenated website is easy to use and contains information about:

• Current Deals,
• Professional Services,
• Business Support, and
• Marketing Support.

We are currently working on updating our member portal to ensure we only provide you with the latest information

For more information, visit https://smarterpharm.com/

Smarter buying. Smarter solutions.

We are enjoying the new layout within the store – making it easier for staff and customers to navigate and access areas of the store. The movement of some of our key categories out from behind the counter, onto the shop walls should benefit sales in years to come.

We had some unusual shaped gondolas that were acting like roadblocks before and many important products were not visible to customers. We now have great new internal and external signage throughout.  It has made the store look brighter, fresher, and more professional. The matching category signage also assists with navigation and product selection.

The vivid blue on the outside of the building makes an immediate impact. We trade to midnight every day and it looks fantastic lit up under our new LED spotlights and neon signage.

We have received many positive comments from our customers telling us that we love what we have done with the store. Local businesses told us they loved watching the transformation over the installation week. One of our local GPs told me they love the colour choice.

Our loyalty rewards program is growing beyond my expectations. Hopefully, the new signage has attracted some new customers – as the building was looking pretty tired and outdated before.

As an owner I am also enjoying the ability to run a catalogue program where the hard work is done for us and the implementation of each catalogue is quite a simple process for my staff.

Daniel

Owner, Prahran Midnight Pharmacy

Our team will help equip you for success. We provide innovative and effective tools and services to pharmacies including buying, merchandising, marketing, and operations.

As healthcare professionals, we can help slow the spread of COVID-19 in Australia. The Pharmacy Alliance team is here to help members navigate through this phase of COVID-19 and continue to support members with pharmacy visits; managing stock, and supporting your customer service efforts with the necessary tools to encourage social distancing and best practice.

With some novel ideas, a dull window can be transformed into a dynamic, unique, or contemporary information display. The in-pharmacy experience is very crucial to the buying decision of today’s customers who usually favour brightly lit, colourful and vibrant places which are well organised as well.

A transformation, to be sustained and helpful, takes more than paint. It takes understanding the pharmacy’s customers, looking at the service, and marketing models which all go into making a business profitable.

For more information about becoming an Alliance Pharmacy co-branded Member, contact our Sales Team on (03) 9860 3300 or email sales@pharmacyalliance.com.au.

Hearing loss can occur at any time but becomes more prevalent with increasing age. Hearing, just like the other four senses, plays an important role in our well-being. Our hearing can change very slowly.

Did you know that it takes an average of seven years for someone to make the call to get their hearing treated? Seven years is a long time to ignore hearing loss. 

From July 2020, selected member pharmacies can refer customers for a free hearing test with National Hearing Care (NHC) and receive commission for every eligible customer tested.

For more details about the referrals program, or to check if your pharmacy is eligible for this referrals program, visit the Member Support Hub.

The Alliance Pharmacy brand solution was developed as a membership benefit to help independent pharmacies compete more effectively against franchise pharmacy brands.  Alliance Pharmacy signage allows us to support our members more effectively with national marketing programs, local area marketing campaigns and merchandising and procurement support.

Alliance Pharmacy brand solution provides a balance of national and local marketing that:

• Helps you stand out from your local competition and
• Allows marketing activities to direct customers to your pharmacy and service offerings.

Signage is an important but cost-effective part of your marketing strategy.  Signage works for you 24 hours a day, seven days a week, 365 days a year giving you prominent exposure in your community to those who drive or walk past.

Speak to us about how the Alliance Pharmacy brand solution can make a difference to your pharmacy.